Angela BoleBISG Angela Bole is Deputy Executive Director of the Book Industry Study Group, Inc. (BISG). Based in New York City, BISG is an industry trade association working to create a more informed, empowered and efficient book industry supply chain for both digital and physical products. Today’s eBook Consumer: A Look at First-Round Data from BISG’s On-Going Survey of Consumer Attitudes Toward eBook Reading Although much of the book industry is working hard to develop and implement digital strategies, there’s little available research that evaluates book consumers’ actual interest in and preferences for digital content, or the factors that influence their reading habits and purchasing decisions. To fill this void, the Book Industry Study Group (BISG) launched in November 2009 a widespread U.S. Census-based survey of hundreds of actual eBook consumers... Read More |
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