Synergizing the Book and Web: Books Plus in the 21st Century
Speakers: Will Schwalbe, Cookstr; Lisa Holton, Fourth Story Media; Alison Norrington, Author; Hillel Cooperman, Jackson Fish Market
Moderator: Lorraine Shanley, Market Partners International

“Books Plus” is an industry term that describes a package that includes a book and something else, usually a CD or DVD but sometimes a tool like a “digital pen” that talks when passed over a word in the text. But the web is now creating a whole new set of possibilities for books plus and even offering the opportunity for the “plus” to include “plus revenue.” Our panelists take a different approach to synergizing book and web, all of which will be of interest to publishers who see that the book and web are commercial allies and want to capitalize on that fact.

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Hillel Cooperman 
Founder of Jackson Fish Market

Hillel Cooperman founded Jackson Fish Market with his two partners Walter Smith and Jenny Lam in late 2006. The team were all formerly of the Microsoft Corporation where Cooperman headed up the Windows User Interface team and applied for 14 patents on various user experience inventions. Since 2006, Jackson Fish Market, a bootstrapped startup, has shipped 7 separate applications for the web as well as a series of applications for the iPhone... Read More




Lisa Holton 
Founder of Fourth Story Media

Lisa Holton founded Fourth Story Media in January 2008 to explore the intersection between traditional children's book publishing and digital media. Prior to launching the new media start-up, Holton was President, Scholastic Trade Publishing and Book Fairs. During her tenure at Scholastic, Holton managed the publication of Harry Potter and the Deathly Hallows by J.K. Rowling and initiated and oversaw development of The 39 Clues... Read More




Alison Norrington 
Bestselling Author

Bestselling chick-lit novelist and practice-based PhD researcher, Alison is studying the concept of "story" and ways to fragment and channel narratives across a series of platforms and media, focussing on Emerging Platforms for Writers, Fragmented Interaction & Pervasive Media. She is writing a romcom "digi novel"—a transmedia print, video, web, gps and gaming story that interconnects whilst also standing alone... Read More




Will Schwalbe 
Cookstr.com

Will Schwalbe is the founder and CEO of Cookstr.com, a recipe website that brings together recipes from the world's great chefs and cookbook authors. The site features recipes from hundreds of chefs, including Jamie Oliver, Nigella Lawson, Mario Batali, Lidia Bastianich, Julia Child, and Tony Bourdain, to name just a few. Cookstr was nominated for two Webby Awards and received a Webby honor... Read More




Lorraine Shanley 
Market Partners International

Lorraine Shanley is a noted authority and expert in all aspects of traditional and digital book publishing in the US and internationally. A principal of Market Partners International (MPI), a consulting firm she co-founded in 1990 to cater to the rapidly changing needs of the book publishing business, she has experience and expertise in strategic planning, market research, content development, multi-channel marketing, sales and fulfillment, and executive search... Read More