Although much of the book industry is working hard to develop and implement digital strategies, there’s little available research that evaluates book consumers’ actual interest in and preferences for digital content, or the factors that influence their reading habits and purchasing decisions. To fill this void, the Book Industry Study Group (BISG) launched in November 2009 a widespread U.S. Census-based survey of hundreds of actual eBook consumers. Over the course of nine months (Nov 2009 – July 2010), survey respondents have been, and will be, asked a series of questions aimed at gathering an understanding of their real-time e-book purchase and reading habits. During this session, those most closely involved with this pioneering research effort will, for the first time, share a selection of actionable data points from the first survey fielding.

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Angela Bole 
BISG

Angela Bole is Deputy Executive Director of the Book Industry Study Group, Inc. (BISG). Based in New York City, BISG is an industry trade association working to create a more informed, empowered and efficient book industry supply chain for both digital and physical products.




Kelly Gallagher 
RR Bowker

Kelly Gallagher serves as VP of Publishing Services at RR Bowker. In this role he manages the implementation of a host of Bowker business intelligence services, including a newly launched consumer research panel surveying over 30,000 consumers on media behaviors and purchasing trends. Prior to joining Bowker, Mr. Gallagher served as VP of Business Development at the Christian Publishers Association for six years... Read More