Launching a new book used to use a bunch of standard techniques: decide the size of the catalog entry; get the galleys to PW and Kirkus X weeks before pub; edit the standard press list and send books to this number and a press release to the rest. But today’s world is more challenging. The list of bloggers and reviewers changes every day and the vertical web seems to demand a customized approach. But publishers can’t afford a customized approach for every book (or can they?) So what do they do. This panel of publicists and book marketers will tackle that question.
 
Return to Session Schedule.


 

Ryan Chapman 
Farrar, Straus and Giroux

Ryan Chapman has recently transitioned to Farrar, Straus and Giroux as Online Marketing Manager after a few years in Macmillan’s Online Marketing department. He’s privileged to have collaborated on digital campaigns for Thomas L. Friedman, Alex Ross and Naomi Klein... Read More




Peter Costanzo 
Perseus Books Group

Peter Costanzo began his online career by selling autographed books via the World Wide Web in 1996. In 1998 he was the Online Retail Marketing Manager for HarperCollins’ Online Sales department. In 2000 he worked at Random House as the Online Marketing Manager for the Audiobooks division and in 2001 became Director of Online Merchandising for Steve Brill's Contentville.com... Read More

Kate Rados 
Chelsea Green Publishing

Kate Rados created Sterling Publishing’s digital presence by rolling up her sleeves to implement their eBook program, executing the relaunch of multiple business and consumer websites, defining their digital marketing strategy, and effectively taking a traditional publishing house into the digital age... Read More
 

Debbie Stier 
HarperCollins

Debbie Stier currently has two roles at HarperCollins: Senior Vice President, Associate Publisher for HarperStudio and Director of Digital Marketing for the rest of HarperCollins. Her duties at HarperStudio range from assessing and acquiring projects, to devising and executing marketing plans, as well as making sure the trains are all running smoothly with the sales, art and production departments... Read More