Speakers: Mindy Stockfield, Hyperion; Robert Gottlieb, Trident Media Group; Michael Tamblyn, Kobo; Steve Ross, formerly of HarperCollins, Random House, Delacorte Press,Putnam's Sons and John Wiley & Sons
Moderator: Brian O'Leary, Magellan Media Partners

Because the marginal cost of an eBook is about zero, it is a great temptation to publishers to give them away for promotion. Early data seems to indicate that doing that promotes print sales. Is that perception accurate? Will it stay that way? Is giving away ebooks really the best way to sell them and to sell printed books? A panel quite conversant with these questions will try to cast some light on a practice that many find counter-intuitive.
 
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Robert Gottlieb 
Trident Media Group

Robert Gottlieb was born and raised in New York City. After graduating in 1976 from Elmira College with a Bachelor of Arts degree, he began his illustrious career in the mailroom of the William Morris Agency. In 1977, Mr. Gottlieb became a department assistant in WMA’s literary department and shortly thereafter began working with the head of the division, Owen Laster. Five years later he became a literary agent and discovered author Tom Clancy... Read More




Steve Ross 
Formerly of Harpercollins, Random House, Delacorte Press,
Putnam's Sons and John Wiley & Sons

Steve Ross has edited or overseen the publication of hundreds of New York Times Bestsellers, working with public figures ranging from Barack Obama and Arianna Huffington to Derek Jeter and Michael Jordan to Joni Mitchell and Gene Simmons; and a range of writers from Erik Larson, Michael Cunningham and James McPherson to Dave Barry, Christopher Buckley and Roy Blount, Jr. He has been President and Group Publisher of the Collins Division at HarperCollins... Read More




Mindy Stockfield 
Hyperion Books

As Vice President, Marketing and Digital Media for Hyperion, Mindy Stockfield is responsible for the overall marketing and promotion of Hyperion and Voice imprint titles. In addition, she oversees the digital media direction for Hyperion, which includes driving new platform development and outreach utilizing web, mobile, and emerging technologies. She also manages partnership opportunities for Hyperion... Read More




Michael Tamblyn 
Kobo

From a start in independent bookselling as a magazine and small press buyer, in 1996 he co-founded Bookshelf.ca, one of Canada’s first online bookstores, in partnership with Bell Sympatico. Indigo Books & Music purchased Bookshelf.ca in 1998, and Michael moved to the chain as vice-president of online operations... Read More