The shift from horizontal paths to audiences to vertical ones is a hard concept for people who have grown up in book publishing to accept. This panel features publishers from niches as diverse as Mind Body Spirit, Sustainable Living, and Science Fiction, who have made the shift and will talk about how to build a sustained relationship with a vertical audience.
 
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Margo Baldwin 
Chelsea Green Publishing

Margo Baldwin is the co-founder, along with her husband Ian, and President and Publisher of Chelsea Green. The company, now 25 years old, is considered the preeminent publisher of books on the politics and practice of sustainable living. Margo has been active in calling for greener practices in the publishing industry, including getting rid of returns, and Chelsea Green is a founding member of the Green Press Initiative... Read More




Michael Cairns 
Information Media Partners

Michael Cairns is Managing Partner of Information Media Partners a business strategy consulting firm and he is currently serving as Entrepreneur in Residence at a start-up content business named Mywire.com. His career spans a wide range of publishing and information products, services and B2B categories and his years spent as a line-operating executive have largely been with brand name publishing companies such as Macmillan, Inc, Berlitz International and R.R. Bowker... Read More




Rebecca Smart 
Osprey Publishing

Rebecca Smart is President and Managing Director of Osprey Publishing, the largest specialist military history publisher in the world. After 40 years in business, Osprey has a strong brand among military history enthusiasts and is known for its collectable, illustrated works covering ancient times to the modern day... Read More




Reid Tracy 
Hay House, Inc.

Reid Tracy is currently president and CEO of Hay House, Inc., the largest and most influential self-empowerment publishing company in the world, headquartered in Carlsbad, California. He has worked for the company for 21 years, and was instrumental in helping founder Louise L. Hay build Hay House from a small publisher with just three books into the powerhouse it is today. Acquiring hundreds of prominent authors over the years, Reid has played a crucial role in the strategic development... Read More