Jack McKeown
Verso Digital

Jack McKeown is the former co-founder and CEO of the Perseus Books Group, and past president of the Adult Trade Group at HarperCollins. Currently he serves as Director of Business Development for Verso Digital, the first vertical ad network for book publishers, and as president of Conemarra Partners, a media consultancy.


Book-Buying Behavior in Vertical Channels:
Results of Verso Ad Network's 2009 Consumer Book Survey

Verso Digital will present the results of its first-ever survey on book-buying behavior and trends. Consumers were surveyed from across Verso's network of 110-million monthly visitors and 5,000 websites to yield a statistically representative sampling of U.S. book buyers. The Survey probes both brick-and-mortar and online buying preferences; the effectiveness of various forms of marketing and promotion in both environments; and such hot-button topics as e-book pricing, online piracy, and the role of social media in selling books.  

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