Jennifer Hart
HarperCollins

Jennifer Hart is VP, Associate Publisher of the trade paperback imprints of HarperCollins Publishers -- Harper Perennial, Harper paperbacks and Avon Books -- and has worked with bestselling authors Garth Stein, Barbara Kingsolver and Ann Patchett, among many others. She started the blog Book Club Girl in 2007 as a way to promote great books for book clubs from all publishing houses and to talk about her own book club experiences. In the nearly three years that she’s been writing Book Club Girl, she has immersed herself in the book blogging community and extended Book Club Girl’s reach through Twitter, Facebook and the regular Blog Talk Radio online radio show, Book Club Girl on Air.


How Publishers Can Build Their Own Communities: Using Social Media Tools

It’s one thing to use established social networks like Facebook and Twitter to reach audiences. But it is much more effective if you can build the community and make it your own social network. Publishers who are doing that... Read More