Kelly Gallagher
RR Bowker

Kelly Gallagher serves as VP of Publishing Services at RR Bowker. In this role he manages the implementation of a host of Bowker business intelligence services, including a newly launched consumer research panel surveying over 30,000 consumers on media behaviors and purchasing trends. Prior to joining Bowker, Mr. Gallagher served as VP of Business Development at the Christian Publishers Association for six years. In this role he managed the development and implementation of industry initiatives including research, technology and supply chain management. Kelly also serves the book publishing industry as the Research Chair for the Book Industry Study Group. He and his wife and two teenage children live in Morris Plains, New Jersey.

Website: www.bowker.com

Today’s eBook Consumer: A Look at First-Round Data from BISG’s On-Going Survey of Consumer Attitudes Toward eBook Reading

Although much of the book industry is working hard to develop and implement digital strategies, there’s little available research that evaluates book consumers’ actual interest in and preferences for digital content, or the factors that influence their reading habits and purchasing decisions. To fill this void, the Book Industry Study Group (BISG) launched in November 2009 a widespread U.S. Census-based survey of hundreds of actual eBook consumers... Read More