Mary Aarons 
Quayside Publishing Group 

Mary Aarons is director of Direct Sales & E-Marketing at the Quayside Publishing Group, a role that also includes setting the course for Quayside’s digital initiatives. Mary began as a trainee in the production department at Random House thirty years ago when the word digital was not even part of our vernacular. She has worked at a variety of New York, Los Angeles and Boston-area publishing companies ever since; shifting to the sales & marketing side of the business in the mid-90s. Amongst her many gadgets she has one of the very first Sony Bookman (circa 1991), an iPod and a Kindle. Years ago she was a beta tester for the Rocket e-book. Mary has a B.A. in French from the University of Vermont, and an MBA from The Van Loan School of Professional Studies at Endicott College.


Selling Direct to the Consumer: Risks and Rewards... What are the Best Practices for Publishers?

More and more publishers are selling books and ebooks direct to the consumer from their own websites. But doing that opens up a Pandora’s Box of challenges because they then go into competition with their best retailer customers. How can publishers sell direct and still maintain good relationships with their... Read More