Michael Cader
Publisher's Lunch

Michael Cader is the creator of Publishers Lunch, the largest-circulation book publishing industry publication in the world, and its companion website PublishersMarketplace.com, which offers comprehensive news, databases, tools and more for book publishing professionals. For 15 years he created and produced over 300 books through his book packaging company, Cader Books.


The eBook Tipping Point: The New Issues It Creates

eBook sales are still a single-digit percentage of most trade publishers' sales and only creep into double-digits for some of the new titles coming out. Even so, digital change has already been disruptive, forcing many publishers to rethink their release windows, their sales terms and tactics, and their entire approach to marketing. One can only imagine what changes the industry will face when the eBook percentage doubles or triples from where it is now, which recent history suggests might occur in a relatively short time period. Library lending could threaten single copy sales; agents might be splitting off eBook rights when they make print deals, and territoriality might be eliminated in the digital book arena. How will publishers react to all of that?... Read More

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