Peter Costanzo 
Perseus Books Group

Peter Costanzo began his online career by selling autographed books via the World Wide Web in 1996. In 1998 he was the Online Retail Marketing Manager for HarperCollins’ Online Sales department. In 2000 he worked at Random House as the Online Marketing Manager for the Audiobooks division and in 2001 became Director of Online Merchandising for Steve Brill's Contentville.com. From 2001 until 2004, Peter was a freelance online marketing consultant for the publishing industry servicing clients such as Walker & Co., FSG, Basic Books, and others. In 2004 he started as Director of Online Marketing for The Perseus Books Group and presently holds that position.



Get Noticed! How to Earn Attention for Every Book

Launching a new book used to use a bunch of standard techniques: decide the size of the catalog entry; get the galleys to PW and Kirkus X weeks before pub; edit the standard press list and send books to this number and a press release to the rest. But today’s world is more challenging. The list of bloggers... Read More