Rich Caccappolo
ORCA

Richard Caccappolo spent his career building and improving businesses by designing and implementing technology applications and optimizing operations. He has focused on the internet areas of content publishing, eCommerce, interactive and community features and digital monetization since 1999. Before joining ORCA, Richard was President of Creative Commerce, LLC, an investment and advisory firm. Prior to that, he was a member of the senior management team at iVillage, Inc., pat of NBC Universal. During his tenure he managed technology, commerce, international operations, business development and eMarketing. Prior to joining iVillage, Richard Caccappolo served as the CIO of Kodak Polychrome Graphics, the Director of IT for Sun Chemical Europe and a senior manager of Andersen Consulting (now Accenture).


Winning and Retaining Customers: What Publishers Can Learn From Social Gaming

Rich Caccappolo, President and COO of ORCA, will disccuss how developments in eCommerce functions and developments coming from social networking and social gaming can allow a David to beat Goliath, i.e., enable small sellers, authors and publishers to reclaim control from the massive retailers.

ORCA (Optimized Real-Time Currency Application) provides payments processing for social networks, online games, applications, digital publishers, and other social media. The platform enables digital media and entertainment companies to accept payments, create loyalty programs, and send marketing messages without a third party owning the transaction, information, or the relationship. ORCA is based in New York City, with additional offices in San Francisco.

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