Ryan ChapmanFarrar, Straus and Giroux Ryan Chapman has recently transitioned to Farrar, Straus and Giroux as Online Marketing Manager after a few years in Macmillan’s Online Marketing department. He’s privileged to have collaborated on digital campaigns for Thomas L. Friedman, Alex Ross and Naomi Klein. Before publishing, he created online education content for a dotcom in Seattle and DJed in Prague. He speaks often at conferences and programs the infrequent 7x20x21 event with a few of his most respected and contentious colleagues. Get Noticed! How to Earn Attention for Every Book Launching a new book used to use a bunch of standard techniques: decide the size of the catalog entry; get the galleys to PW and Kirkus X weeks before pub; edit the standard press list and send books to this number and a press release to the rest. But today’s world is more challenging. The list of bloggers... Read More |
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