Tuesday, January 26

 7:30 am:  Registration Opens, Exhibits, Coffee

 8:30 am:  Welcome Introduction by Mike Shatzkin, The Idealogical Company

 8:45 am:  Opening Keynote: Engaging Readers in the Digital Age with Shiv Singh, Ad Age Media Maven and Social Media Lead at Razorfish

 9:30 am:  PoetrySpeaks.com: 90 Days In with Dominique Raccah, Sourcebooks

10:10 am:  Google Editions: Books in the Cloud with Amanda Edmonds, Google

10:35 am:  Digital Book Piracy: It's Here. Let's Deal With It with Brian Napack, Macmillan

11:00 am:  The Cash Cow That Isn't Milked! with Steve Walker, SBS Worldwide

11:25 am:  Morning Break and Exhibitors

11:55 am:  Lunch and Verso Digital Presentation: Book-Buying Behavior in Vertical Channels:
Results of Verso Ad Network's 2009 Consumer Book Survey with Jack McKeown and Tom Thompson

 1:00 pm:  
Digital Tools: How the Sales and Marketing Process Is Changing
Speakers: Noah Genner, BookNet Canada; John Rubin, Above the Treeline, LLC; Susan Ruszala, NetGalley; Amy Williams, Ingram Content Group
Moderator: Ted Hill, THA Consulting

Getting Comfortable in the Niches: Reports from Publishers Working Their Verticals
Speakers: Brent Lewis, Harlequin; Reid Tracy, Hay House; Margo Baldwin, Chelsea Green; Rebecca Smart, Osprey Publishing
Moderator: Michael Cairns, Information Media Partners
 
Back-Loaded Book Deals: No (and Low) Advance Contracts, Profit-Sharing and Other Innovative Business Models
Speakers: Roger Cooper, Perseus Vanguard; Robert Miller, HarperStudio; Ira Silverberg, Sterling Lord; Mary Ann Naples, The Creative Culture
Moderator: Lorraine Shanley, Market Partners International

 1:00 pm: The Next Generation of eBooks: Invent It or Witness It! with Sameer Shariff of Impelsys, Inc. and Scott Chambers of Sesame Workshop

 2:15 pm:  
Optimizing eBooks: Cost-Effective Enhancements, Updates and Multimedia Options
Speakers: Josh Koppel, ScrollMotion; Brad Inman, Vook; Andrew Malkin, Zinio; Maja Thomas, Hachette Book Group; Eric Freese, Aptara
Moderator: Laura Dawson, LJN Dawson

Selling Direct to the Consumer: What are the Best Practices for Publishers?
Speakers: Rick Hunt, SharedBook; Reid Tracy, Hay House; Sara Domville, F+W Media, Inc.; Mary Aarons, Quayside Publishing
Moderator: Ted Hill, THA Consulting

Tomorrow’s Book Contract: New Language and Provisions to Reflect New Conditions
Speakers: Miriam Kriss, Irene Goodman Agency; Simon Lipskar, Writer's House; John Schline, Penguin Group USA; Devereux Chatillon, Sonnenschein Nath & Rosenthal, LLP
Moderator: Richard Curtis, Richard Curtis Associates, Inc.

  2:15 pm: New Ways for Old Ideas: An Innovative Approach to IT Co-Sourcing with Kamalpreet Virdi of Aequor

  3:15 pm:  Afternoon Break and Exhibits

  3:45 pm:   

Synergizing the Book and Web: Books Plus In the 21st Century
Speakers: Will Schwalbe, Cookstr; Lisa Holton, Fourth Story Media; Alison Norrington, Author; Hillel Cooperman, Jackson Fish Market

Moderator: Lorraine Shanley, Market Partners International

New Business Models: Changing the Commercial Rules of Publishing
Speakers: Richard Nash, Richard Nash Group; Eoin Purcell, Green Lamp Media; Chris Morrow, Northshire Bookstore; Angela James, Carina Press
Moderator: Don Linn, Linn & Company LLC

The Changing Agent-Author Relationship: How it Will Affect the Business Model
Speakers: Gail Hochman, Brandt & Hochman Literary Agents, Inc.; Scott Waxman, Waxman Literary Agency; Brian DeFiore, DeFiore and Company; Wendy Keller, Keller Media, Inc.
Moderator: Sara Nelson, Oprah's Book Club

 3:45 pm:  Winning and Retaining Customers: What Publishers Can Learn From Social Gaming with Richard Caccappolo of ORCA

 5:00 pm:  Cocktail Reception

Wednesday, January 27

 7:30 am:  Exhibits and Coffee

 8:30 am:  Welcome Introduction by Mike Shatzkin, The Idea Logical Company

 8:45 am:  Today’s eBook Consumer: A Look at First-Round Data from BISG’s On-Going Survey of Consumer Attitudes Toward eBook Reading with Angela Bole of BISG and Kelly Gallagher of RR Bowker 

 9:05 am:  Ellora's Cave: A Conversation with Raelene Gorlinsky

 9:25 am:  Getting Past "Good Enough" eBooks with Liza Daly, Threepress Consulting

 9:45 am:  Leveling the Production Playing Field: Print, Web, eReaders, SmartPhones and Beyond! with Samir Kakar, Aptara

10:15 am: Panel--The eBook Tipping Point: The New Issues It Creates 
Speakers: Michael Cader, Publishers Lunch; Larry Kirshbaum, Literary Agent; Ken Brooks, Cengage Learning; Evan Schnittman, Oxford University Press Moderator: Mike Shatzkin, The Idea Logical Company

11:15 am:  Morning Break and Exhibits

12:00 pm:  Lunch and Baker & Taylor BLIO eReader Presentation

  1:00 pm:  
eBook Pricing: What They Should Cost, and Why
Speakers: Tim McCall, Penguin Group USA; Michael Tamblyn, Kobo; Kassia Kroszer, BookSquare; Ginger Clark, Curtis Brown Ltd. 
Moderator: Laura Dawson, LJN Dawson

How Publishers Can Build Their Own Communities: Using Social Media Tools
Speakers: Pablo Defendini, Tor.com; Jesse McDougall, Catalyst Webworks; Guy Gonzalez, F+W Media, Inc.; Jennfier Hart, HarperCollins
Moderator: Charlotte Abbott

Teach Them to Fish: Empowering Authors to Market Themselves
Speakers: Peter Clifton, FiledBy; Christina Katz, Author; Matt Schwartz, Random House; Cecilia Tan, Circlet Press
Moderator: Michael Cairns, Information Media Partners

1:30 pm:  Three Challenges and Technologies You Need to Know for Digital Publishing with Michael McGinniss of HarperCollins and Todd Eckler of North Plains Systems

 2:00 pm:  Afternoon Break and Exhibits

 2:30 pm:  
eBook Challenges: Competing with Free and Getting the Timing Right
Speakers: Mindy Stockfield, Hyperion; Robert Gottlieb, Trident Media Group; Michael Tamblyn, Kobo; Steve Ross, formerly of HarperCollins, Random House, Delacorte Press, Putnam's Sons and John Wiley & Sons 
Moderator: Brian O'Leary, Magellan Media Partners

Fundamentals of an Email List Management Strategy: Capturing and Utilizing Today’s Most Cost-Effective Asset
Speakers: Eleanor Elliott, Harlequin; Rachel Chou, Open Road Integrated Media; Mitch Rubin, Applied Information Group; Chad Phelps, F+W Media, Inc.

The New Farm System: Scouting Blogs and Self-Publishers for Commercial Books
Speakers: Byrd Leavell, Waxman Literary Agency; Kate Lee, ICM; Sulay Hernandez, Simon & Schuster; Patrick Mulligan, Gotham
Moderator: Victoria Sutherland, ForeWord Magazine

 3:45 pm:  
Digital Content and Marketing for the Born Digital Generation: 
What Juvie and Young Adult Publishers are Doing in the New Marketplace
Speakers: Diane Naughton, HarperCollins Children's Books; Justin Chanda, Simon & Schuster; Holly Root, Waxman Literary Agency; Suzanne Murphy, Scholastic
Moderator: Dan Weiss, Macmillan

Get Noticed! How to Earn Attention for Every Book
Speakers: Debbie Stier, HarperStudio; Yen Cheong, Viking and Penguin Books; Peter Costanzo, Perseus Books Group; Ryan Chapman, Farrar, Straus and Giroux
Moderator: Kate Rados, Chelsea Green Publishing

Getting on the Virtual Shelves: Untangling and Understanding the eBook Supply Chain
Speakers:Neil De Young, Hachette Book Group; Peter Balis, John Wiley and Sons; Andrew Weinstein, Ingram Digital; Leslie Hulse, HarperCollins
Moderator: Mark Coker, Smashwords

 5:00 pm:  The Future of Publishing is Bright with Guy LeCharles Gonzalez of Digital Book World

Please note this schedule is subject to change.