Shiv Singh
Razorfish

Shiv has been with Razorfish since 1999 and, he has worked in the Boston, New York, San Francisco and London offices. As the company's Global Social Media Lead, Shiv helps the agency introduce its clients such as Carnival Cruise Lines, Microsoft, Citibank, Ford Motor Company, Panasonic, Novartis and Starwood to social influence marketing- or, how to incorporate social media and social technologies to support marketing and business objectives. His role also includes capability development, developing strategic partnerships, leading thought leadership efforts and encouraging experimentation with social media across the agency.

Shiv has been published widely, and he has spoken at conferences such as South by Southwest Interactive, the Direct Marketing Association's Leader's Forum, OMMA Global, O'Reilly Graphing Social Patterns, the ARF Annual Summit and the Social Ad Summit. He has also been quoted in the Wall Street Journal, Reuters, Associated Press, Adweek, Ad Age and several other noted publications discussing digital strategy and social influence marketing.

Website: www.shivsingh.com


Engaging Readers in the Digital Age

How can publishers leverage Facebook, Twitter and other social networking platforms to engage readers, build passionate communities and sell more books? Shiv Singh will explain how social media fits into a book’s lifecycle – how publishers can take readers from one book to another, and build awareness, enthusiasm and evangelists for both their individual authors and their overall brand. He will also offer a look at the social media trends to watch out for in 2010.