Susan Ruszala
NetGalley
Susan Ruszala is the Sales and Marketing Director for NetGalley, a service that enables publishers to deliver digital galleys and press kits to professional readers. Susan has been launching, pitching and polishing publishing technology ventures for over 10 years.
Prior to joining NetGalley, Susan consulted with various publishing technology companies on business strategy, marketing plans and business development ventures. Susan got her start in publishing in 1997 at a small independent press in NYC. She then brought her experience to VISTA International (now Publishing Technology), leading their international marketing efforts.
Susan graduated cum laude from the University of Pennsylvania in 1997 with a degree in International Relations and a minor in Japanese. Susan is a guest blogger for various publishing sites, an avid runner and loves traveling and spending time with her family.
Digital Tools: How the Sales and Marketing Process is Changing
Long before we stop buying paper books in brick-and-mortar bookstores, publishers will be peddling those books differently. They already are. There is in place an industry-wide effort to create an e-catalog standard (Edelweiss) and a community of reviewers that can be served with electronic galleys (NetGalley)... Read More