Tom Thompson
Verso Digital

Tom Thompson is VP, Group Director, Verso Digital. With 15 years experience in online, print, broadcast, and outdoor advertising, he has worked on campaigns for every major publishing company as well as several small to mid-size publishers. He has also served as a board member of independent publisher Alice James Books, and for the past three years has led a tour of Walt Whitman's SoHo for the Academy of American Poets Fall Poetry Forum.


Book-Buying Behavior in Vertical Channels:
Results of Verso Ad Network's 2009 Consumer Book Survey

Verso Digital will present the results of its first-ever survey on book-buying behavior and trends. Consumers were surveyed from across Verso's network of 110-million monthly visitors and 5,000 websites to yield a statistically representative sampling of U.S. book buyers. The Survey probes both brick-and-mortar and online buying preferences; the effectiveness of various forms of marketing and promotion in both environments; and such hot-button topics as e-book pricing, online piracy, and the role of social media in selling books.  

Return to Session Schedule.