Speakers: Pablo Defendini, Tor.com; Jesse McDougall, Catalyst Webworks; Guy Gonzalez, F+W Media, Inc.; Jennifer Hart, HarperCollins
Moderator: Charlotte Abbott

It’s one thing to use established social networks like Facebook and Twitter to reach audiences. But it is much more effective if you can build the community and make it your own social network. Publishers who are doing that will be telling the rest of us how it works, and how it can apply to a broad range of vertical environments.

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Pablo Defendini 
Tor.com

Pablo Defendini is the producer/showrunner of Tor.com, and a general rabble-rouser. He was born and raised in San Juan, Puerto Rico (one of the most SFnal places on Earth). He worked in advertising and media production before becoming Mass Market Designer for Tor Books, from which he made the jump to his current position... Read More




Guy LeCharles Gonzalez 
F+W Media, Inc.

Guy LeCharles Gonzalez is the Director of Programming & Business Development for Digital Book World, and the primary editorial and social voice behind its online presence. A published poet and writer; and active blogger since 2003, he founded and led a thriving poetry slam community in NYC (a little bit louder) in 1998... Read More




Jennifer Hart 
HarperCollins

Jennifer Hart is VP, Associate Publisher of the trade paperback imprints of HarperCollins Publishers -- Harper Perennial, Harper paperbacks and Avon Books -- and has worked with bestselling authors Garth Stein, Barbara Kingsolver and Ann Patchett, among many others. She started the blog Book Club Girl in 2007 as a way to promote great books for book clubs... Read More




Jesse McDougall 
Catalyst Webworks

Jesse is a social media consultant and web programming geek living in the woods of Vermont because he can't bring himself to leave the gardens and swimming holes. Currently, Jesse is co-owner of Catalyst Webworks—a web development and social media consulting firm in White River Junction, VT. Jesse travels the country teaching businesses... Read More