With the plethora of new devices (Kindle, Sony Reader, Plastic Logic, Cool-er Reader, and many others), new handheld platforms (Kindle, Stanza, ScrollMotion, Shortcovers, B&N Reader) and a retail supply chain just starting to work with a cross-platform standard called ePub, it is not simple to understand how to get your ebook on sale in as many places as possible. And merchandising your ebook -- getting the equivalent of the window or the eye-level shelf -- is another set of new challenges. This panel of publishers, a distributor or two, and a retailer will discuss the complex undertaking that is distribution of ebooks through an increasingly complex supply chain.
 
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Peter Balis 
John Wiley and Sons

Peter Balis is responsible for the sales, distribution and business development of digital content for Wiley. Additionally, he is the co-chair of the AAP’s Digital Issues Working Group.





Neil De Young 
Hachette Book Group

Neil De Young is responsible for managing the eBook program at large for the Hachette Book Group; overseeing the account management of the digital supply chain, developing enriched content, reviewing new business opportunities, and coordinating digital strategy R&D. In addition, he coordinates the development of HBGUSA.com with the various content, marketing, and IT stake holders within the company... Read More




Leslie Hulse 
HarperCollins

Leslie Hulse is Vice President, Digital Business Development for HarperCollins Publishers which is one of the largest English-language publishers in the world and a subsidiary of News Corporation. Headquartered in New York, HarperCollins has publishing groups around the world including in the US, UK, Canada, Australia and India, as well as a business development office in China. ... Read More




Andrew Weinstein 
Ingram Digital

Andrew Weinstein joined Ingram Digital Ventures, the predecessor company to Ingram Digital, in September 2005. Previously, he spent five years at Lightning Source Inc., most recently as Vice President of Channel and Publisher Development. In that role he had responsibility for all aspects of Lightning Source's e-book business. In addition, he managed the business development and operational relationships for Lightning Source's key print-on-demand distribution customers, including Amazon, B&N, Ingram Book Group, NACSCORP and Baker & Taylor... Read More